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Indie Launch Boards for Small and Medium Businesses: The Top Projects on Six Boards and How to Vet Them

· 22 min read A shopkeeper in a green apron studies a row of blank glowing market boards with a magnifying glass at dusk, beside a laptop resting on a wooden crate.

Indie launch boards are a free weekly feed of new, cheap software from solo makers, and a fair read on what those makers think small businesses will pay for. They are weak evidence that any one tool is good. On the six boards we read, the top rows are often paid placements, the best unpaid launch of a whole week had 26 votes, and the one board that publishes its traffic reports a median of zero visits sent per launch week. Use the boards to build a shortlist, then check every tool yourself in a separate Chrome profile on your home connection, or in a throwaway Windows 11 sandbox when the tool wants a download.

This is a companion to our post on the GitHub repositories at the top of Trendshift. Trendshift ranks open source code by attention on GitHub. The boards below list products, mostly paid web apps, and they rank by votes, points, paid placement or nothing at all. Different crowd, different signal.

We read all six boards on November 3, 2026, between about 18:20 and 18:50 UTC, in an ordinary Chrome window on a home broadband connection, with an AI browser extension doing the scrolling and copying. We scrolled each page to the bottom, opened the outbound site for every project we name, and quoted what rendered. We have not installed or paid for any of these products. Rankings on these sites change by the hour, so treat every number here as a snapshot from that afternoon.

The six boards at a glance

Scroll to compare columns and rows when the table extends beyond the box.

Board What it is How the list is ordered Cheapest paid listing (as read Nov 3)
Nick Launches Weekly launch directory, about 90 launches a week Votes, with paid "Featured" launches pinned at ranks 1 to 9 Plans are behind sign in; not read
SaaSCity Weekly launch rounds drawn as an isometric city Points "from upvotes, views and daily activity", Featured pinned on top Quick Pass $19.99 one time
Hauntboard New board, 18 launches so far, public traffic stats "Ranked by votes, ties go to the most visits" Launch Now $19 one time
twelve.tools Twelve hand picked tools a day Curated, no votes Pro $36 one time
DeepLaunch Directory of 1,929 tools Featured row labeled "Paid placements", then newest One-Time Pro $19.90
What I Am Building Free link in bio page for founders, with a directory No ranking Free; "there is no paid plan"

Because each board ranks differently, "top five" means something different on each. We say how we picked them in every section, and where the top of a list is paid for, we show both the paid rows and the best unpaid ones.

Nick Launches: the top five of last week by votes

Nick Launches calls itself "a weekly launch directory for indie builders." Week 44 (October 26 to November 1) closed with 92 launches. On the week page, ranks 1 to 9 each carry a "Featured" badge, and they sit above unfeatured launches with more votes: the number four launch had 9 votes while number ten had 26. So we sorted all 92 by votes.

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Votes Project What the maker says it does Small business fit
37 (Featured) Tire Kicker "We send three AI shoppers to buy something from your Shopify store" Any Shopify store owner wondering whether AI shopping agents can check out
26 Free GIF Tools "Free GIF tools to compress, resize, and optimize GIFs" Light marketing work for any shop
26 GapCite "See whether AI recommends you or your competitors." Owners asking whether ChatGPT, Claude or Gemini names them
25 DocuVerified "Create official documents. Put verification on autopilot." HR letters and certificates a third party can check with a QR code
24 DropMeta "Strip GPS and other hidden data from files in this tab." Anyone posting job site photos or sharing client files

aso.best tied DropMeta at 24 votes. Rocketito, an "SEO Agent on Autopilot", had 23 and was Featured.

Two things stand out. Tire Kicker is the only launch that won both ways, with the most votes and a paid badge. Its site says the test is free "once a month per store", with $5 to skip the queue, and the footer says "Shopify stores only." And the vote counts are small. Twenty six votes was the best unpaid result of the week. That is a few dozen people clicking, and it says nothing yet about whether a plumber or a bookkeeper would pay.

Nick Launches has one feature most boards lack. Its docs describe an MCP server and REST API where "Reads are anonymous", so an AI agent can search the catalog and pull listings without an account. If you already run an AI assistant that speaks MCP, you can ask it for this week's launches in a category instead of scrolling.

SaaSCity: this week's top five by points

SaaSCity runs weekly rounds that "open every Monday at 00:00 UTC and run for seven days." Its FAQ says "Best ranks by points within each category, and points come from upvotes, views and daily activity," and that paid plans "buy review speed and a launch post, never rank." The pricing page also sells a $99.99 Max plan that includes "Featured on homepage - 30 days", and on the monthly view a Featured launch with 1.6K points sat above an unfeatured one with 2.6K. Floors on the city map are not for sale. The top of the page is.

The round for November 2 to 8 was two days old when we read it, with 27 launches:

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Points Project What the maker says it does Small business fit
950 (Featured) AMW Suite "Run your whole business from one screen. Your AI team prepares, your people decide." Broad; the site leads with clients and case studies, so ask what software you would actually log into
925 Doggy Pawtraits "Turn Your Pet Snaps into Tail-Wagging Illustrations." A groomer or pet store gift idea at most
850 supadrop "Your lead magnet online in 30 seconds" Quick landing pages; "15 free days, no card. Paid plans from $7 a month."
775 Wheel of Names Picker "A free online wheel of names that picks a random winner" Giveaways and raffles
725 HelveJobs "Find jobs in Switzerland" Swiss hiring only

InspectPro, "The Complete Business Platform for Home Inspectors," tied HelveJobs at 725 points and is the most useful launch of the week for an American small business. We come back to it below.

SaaSCity's all time leaders tell a different story from its weekly ones: Email Calculator (7.6K points), Mumble AI, a voice first meeting and dictation app for Mac (7.3K), APIMart, an API for "over 500 AI models" (7.2K), NovenAI for Australian skilled migration (7.1K) and an AI logo generator (6.9K). Points pile up over months, so the all time list favors whoever launched early and kept getting views.

Read the traffic claims with care. SaaSCity's home page shows "792,180" monthly visitors "Measured by Cloudflare" right beside "60.2K Monthly visits" "Estimated by Similarweb." Those two figures differ by about thirteen times. They are measured in different ways, and we can't tell from outside which one is closer to people who might buy your product. Its free listing also comes with a "405-day review queue"; the home page put the next free slot in "the week of December 13, 2027."

Hauntboard: the top five, with the traffic in public

Hauntboard is the newest and smallest board here, with 18 launches. Its pitch is honesty about numbers: "Every visit we send you is counted in public." Its leaderboard is "Ranked by votes, ties go to the most visits":

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Votes / views Project What the maker says it does Small business fit
2 / 13 Luttie "Color grade in your browser." Grading is free; Pro from $12 Photographers, video makers, salons posting reels
2 / 6 Gexpense "Automated bookkeeping. In your own Google account." Sole owners who keep receipts in Google Drive and Sheets
2 / 3 ihateimg.cv "Photos, PDF, video and audio, all processed in your browser" Office file chores without uploading client files
1 / 5 LaunchBert "Launch your product in a few clicks" Software makers only
1 / 4 CleanLabel "See through any food label" Its site showed "Deployment Paused" when we opened it

Then the stats page, which no other board offers. "MEDIAN LAUNCH-WEEK TRAFFIC: 0", across 13 finished launches. "TRAFFIC SENT, ALL TIME: 8" visits to makers' websites. About 16 visitors a day on average "Over the last 18 days." Credit to the maker for printing it. We can't compare it with the other five boards, because none of them publishes the traffic it sends to makers.

The fifth place project being offline is a lesson of its own. Small makers run small infrastructure. Even Hauntboard's own product pages for three of these launches returned a Cloudflare "Worker exceeded resource limits" error on our first try and loaded a few minutes later.

twelve.tools: today's first five

twelve.tools promises "twelve new tools a day" and has no votes or counts. Its paid Pro listing ($36 one time) is "Featured regularly on the homepage," so the home page mixes picks and paid placements without saying which is which. The first card on the page was the maker's own Backlink Catalog. After it, the first five tools on November 3 were:

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Order Project What the maker says it does Small business fit
1 KidVoice "AI Kid Voice Generator for Natural Child Voices" Narrow; ask about consent and voice rights before any ad use
2 TINTY "AI virtual staging in about a minute." "Try it free: 6 staged photos, no card." Real estate agents and property managers
3 MeeLang "Real-Time AI Translator for Meetings & YouTube" Teams with customers or suppliers in another language
4 Morse Code Translator "Translate text to Morse code and Morse to text instantly" Novelty
5 All Voice Lab "High Fidelity Voice Cloning & Text-to-Speech" Voiceovers; same consent questions as KidVoice

MeeLang is a Chrome extension with a free tier of 30 translation minutes a month and a $9.99 Pro tier with 600 minutes.

DeepLaunch: the first five paid placements

DeepLaunch lists 1,929 tools. The row at the top is labeled "Featured" and "PAID PLACEMENTS", and each card shows the product's own Domain Rating. Below it, every new card we saw showed a counter of 0. There is no vote ranking to sort by, so the top five here are simply the first five paid cards:

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Order Project What the maker says it does Small business fit
1 Mind Lab "Your Industry Expertise, Now Trainable into Your Model." Specialist training "starts at $1,000" Medium firms with a large body of their own documents
2 SceneMixer AI short drama generator from a script or novel; Pro $7.99 a month Video marketing experiments
3 Spidermilk "All Analytics Under One Tab, One Price." "$9/mo. Currently in private build." Watch list until it opens
4 NOISERO "Remove background noise from any audio or video file." $0.50 a minute pay as you go Podcasts, training videos, recorded webinars
5 PopNow "Create AI videos, images, music and voiceovers in one browser studio." Social video on a budget

Further down the same paid row sat several tools with plainer small business uses: Leakly ("AI-powered conversion audits"), InvoiceTools (invoices, quotes and receipts with Stripe "Pay now"), StatJolt ("A cookie-free Google Analytics alternative, hosted in the EU") and VoxScreen ("One-way video interviews with AI scoring, for small hiring teams"). The row also includes adult content and a profanity branded email service, so this is not a page to leave open on the shop counter.

What I Am Building: five launched projects, no ranking

What I Am Building is not a launch board. It is "A free link-in-bio page for founders, like Linktree but built around projects," and "Every feature is free." Its directory had 11 founders, 27 projects and 10 launched when we read it, with no votes and no order beyond the site's own. Projects can also be kept private, and those never appear in the public directory. The first five launched projects in its project view were:

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Order Project What the maker says it does Small business fit
1 Logopolis A 3D browser city where "A brand's logo becomes a building"; lots "from $5", downtown "from $49" A novelty ad; 319 lots were open
2 PhantomBite "a free parody food delivery game" with a recipe for every dish None; it is a joke and says so
3 Colognes & Clones Matches "165 designer colognes" with cheaper clones, sold through Amazon None
4 Catch Leads "The AI follow-up assistant auto detailing shops use to book more jobs." A clear one: detailing shops, "Made for shop owners by shop owners"
5 Gaming Cafe A website for one gaming cafe in Ahmedabad None

Two more launched projects matter for owners. Lenduck is an "SME Financing Marketplace" that asks you to connect your accounting software once and get loan offers from several lenders; the site has English and Czech versions, so confirm it serves your country before connecting anything. And four of the ten launched projects belong to the directory's own founder, which is normal for a site this young and worth knowing when you read it as a sample.

What is in demand, and why

Read across all six boards and a few patterns repeat. These are our reading of what makers are building and paying to promote. None of it is a survey of what small businesses buy.

Tools that check whether AI answers mention you. GapCite, AEO Footnotes ("Sourced writing on AI visibility"), OrionReel ("Short posts with a mandatory citable layer AI assistants can read"), Rocketito, AEO Sherpa, Optimitor ("found on Google, named by AI") and Raileon's checkup, which scores "your Google profile, website and email safety vs 3 nearby competitors." Makers are betting that owners now worry about being named by ChatGPT the way they once worried about page one of Google. GapCite's monthly prices run from $29 for 15 tracked prompts to $289. You can run a rough version of the same check by hand with our free AI visibility prompt pack before you pay anyone.

AI agents, and tools for testing agents. Tire Kicker tests whether AI shoppers can buy from a Shopify store. Kadmo runs "Claude Code, Codex and other AI coding agents as one team on your own cloud." JEV is a browser agent, JuicyAgents offers "AI agent recipes and setup guides for business tasks," and Articos is "The MCP for user research." Even the boards are adding agent access: Nick Launches has its MCP server, and SaaSCity links an "MCP for Agents" page in its footer.

File tools that never upload your files. DropMeta ("Files stay on this device"), ihateimg.cv ("all processed in your browser") and Statement to Sheet ("Bank statement PDF to Excel & CSV, without uploading it") all say they process files in the browser tab. For a business handling client documents, a tool that never receives the file is easier to approve. You can test the claim yourself; see the routine below.

Software for one trade. InspectPro for home inspectors, Catch Leads for auto detailers, dolfyn's AI receptionists for "businesses that run on the phone", TINTY for real estate photos, Argus for pet grooming salons, Lenduck for small business loans and DocuVerified for HR documents. These are the launches most likely to fit a real small business, because the maker picked one customer and wrote for them.

Launch boards about launch boards. Traffiklist ("The weekly launch board for indie makers", 22 votes on Nick Launches), Launchdog, LaunchBert, Fast Launch, Tool List, Sky Launch, Ftify and SubmitStorm, a "Directory submission service" that ranked third on SaaSCity's monthly list. Nick Launches has a whole category for them with 99 entries. The boards also promote each other: Nick Launches is SaaSCity's "City Sponsor", and every DeepLaunch product page we opened linked to twelve.tools. When so much of a board sells to makers, the people voting are mostly makers too. Votes measure maker interest.

The category counts on Nick Launches point the same way: AI 977, Productivity 952, Marketing 463, Developer Tools 376, against Legal 21 and Food & Drink 17. Our read: makers build what they know how to build, and they know marketing and AI tooling better than restaurant ordering or law office intake. That gap is an opening for trade specific software, and a reason a restaurant owner will find little here.

What the rankings really measure

Four cautions before you trust any list above.

  1. Paid rows sit on top. Nick Launches pins Featured launches at ranks 1 to 9. DeepLaunch labels its top row "Paid placements." SaaSCity's Max plan includes 30 days "Featured on homepage." twelve.tools' paid listing is "Featured regularly on the homepage." Hauntboard's $49 Spotlight is "Pinned in the top row for the week" and "Labelled Spotlight, in plain words", which is the clearest disclosure of the six.
  2. Small numbers. The best unpaid launch on Nick Launches last week had 26 votes. Hauntboard's leader has 2. A product with 26 votes may be good, but 26 votes cannot show it.
  3. The same products on several boards. Plimo appeared on Nick Launches and twelve.tools, DisplaySwitcher was Featured on both Nick Launches and SaaSCity, TapMap launched on both, and Sainteur sits on What I Am Building and Hauntboard. A repeat shows a maker submitting or paying widely, which says nothing about independent demand.
  4. Backlinks are the product being sold. twelve.tools advertises "a DR83 dofollow link", DeepLaunch shows "73 DR", SaaSCity sells "Dofollow DR 70+ backlink" on every plan. Domain Rating is the SEO company Ahrefs' own score of a site's backlinks. The free tiers usually trade a listing for a badge on your site that links back: DeepLaunch says "remove the badge and your link drops to nofollow," and twelve.tools says "A backlink to our site is required." Google's spam policy lists "Exchanging money for links, or posts that contain links" and "Excessive link exchanges ("Link to me and I'll link to you")" as examples of link spam. We would not pay for a listing because of its link, and we would not expect a ranking lift from one.

How a small business should use these boards as a buyer

Use the boards as a weekly shortlist, and judge every tool on its own site. Here is how that plays out for a few kinds of business. These are made up illustrations, and the prices are the vendors' own as shown on November 3, 2026.

A home inspection company with two inspectors. InspectPro's free plan covers "2 inspections per month, then $5 per additional inspection." Pro is $49.99 a month with unlimited inspections, and extra inspector seats are $24.99 a month. For one inspector, the free plan costs (inspections minus 2) times $5, which passes $49.99 at 12 inspections a month, so a busy inspector belongs on Pro. If the second inspector is an added seat, as the pricing reads, two people cost $74.98 a month, or $899.76 a year and $2,699.28 over 36 months. Before you move a single report, ask how you get your old reports out if you leave.

A plumbing or HVAC company that misses calls. dolfyn builds AI receptionists "From $179/month, priced to call volume", which is $2,148 a year at the entry price. The break even is simple: divide the yearly cost by the gross profit on one job. At an assumed $400 of gross profit per job, five or six recovered jobs a year pay for it; at $900, under three. Those profit figures are our assumptions, so use your own. Ask how calls are recorded and stored, and check your state's rules on recording phone calls.

A real estate brokerage. TINTY offers six free staged photos with no card, enough to try it on one listing. Check your MLS rules on labeling virtually staged photos before any of them go public.

A Shopify store. Tire Kicker's monthly free test needs no app and no store access, according to its site, which makes it a low risk way to see whether AI shoppers get stuck at your checkout.

A bookkeeping firm. Many tax and bookkeeping firms are covered by the FTC Safeguards Rule under the Gramm Leach Bliley Act, so check whether yours is before client statements go into any new tool. A tool that processes files only in your browser, such as Statement to Sheet or ihateimg.cv, is easier to approve than one that uploads them, but verify the claim with the Network check below before a real statement goes in. Gexpense keeps records "In your own Google account", which means your Google Workspace settings become the security you rely on.

A dental clinic. Nothing that touches patient information belongs in a new launch board tool unless the vendor signs a HIPAA business associate agreement. That rules out most of these products for anything clinical. Using one for the clinic's social video is fine.

A 120 person distributor with sales reps who call suppliers abroad. Ten MeeLang Pro seats would run $99.90 a month, about $1,199 a year. MeeLang is a Chrome extension, and extensions can read the pages they run on, so IT should approve it like any other software and check what it does with meeting audio.

A 300 person manufacturer's marketing team. GapCite's Growth plan at $79 a month ($948 a year, or less on its annual billing) tracks 50 prompts across AI assistants. Run the same questions by hand for a month first. If the answers never change, you don't need a tracker.

How to use them as a seller

If you sell software, an app or a digital product, a listing can bring a few early users, some feedback and a permanent page that search engines and AI assistants can find. If you run a local service business, skip them. Your customers are not browsing launch boards.

Here is what listing costs, as read on November 3, 2026:

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Board Free route Paid routes
SaaSCity Badge on your site and a "405-day review queue" Quick Pass $19.99, Premium $39.99, Max $99.99, all one time
Hauntboard Badge on your site, review "within about 72 hours", 20 free slots a week Launch Now $19, Spotlight $49; sponsor slot $49 a week, $89 for two, $149 a month
twelve.tools "A backlink to our site is required", review "within 72 hours" Pro $36 one time
DeepLaunch Badge on your site, 5 free slots a day One-Time Pro $19.90 (shown reduced from $29.90), Featured Listing $29.90 a month, Ultimate $199 a year
Nick Launches Not read Behind sign in
What I Am Building Free None

The cheapest paid tier on the four boards that show prices adds up to $94.89. Hauntboard's public stats are the best reality check before you spend it. If you are the one launching, the low budget version of the whole process is the subject of The $97 Launch, one of the $9.99 Digital Empire books.

Home Chrome or a Windows 11 VM Chrome: which browser for which job

You can do all of this in a browser, but which browser you use changes what you see and what you risk.

Your home Chrome, in a separate profile. Read the boards and every product site from your normal home connection. That is what your customers and staff see: the real prices, the cookie banners, the region a site guesses for you. Google's help page puts it plainly: "With profiles, you can keep all your Chrome info separate, like bookmarks, history, passwords, and other settings." Make a research profile, never sign into it with your main Google account, pick the most limited option on cookie banners, and sign up for trials with a separate email. When the week's research is done, close the tabs.

A Windows 11 sandbox or virtual machine. Some of these products want a download, a desktop app or a browser extension. DisplaySwitcher is a desktop app, Mumble AI runs on the Mac, and MeeLang is an extension. Try those somewhere disposable first. Windows 11 Pro, Enterprise and Education include Windows Sandbox, which Microsoft describes as "a lightweight, isolated desktop environment for safely running applications"; "closing it deletes all software, files, and state." Turn it on under "Turn Windows features on or off." Host software is not carried in, so install Chrome inside each session, try the tool, then close the window and everything is gone. Networking is on by default. If you want a Chrome that keeps its settings between tests, use a full Windows 11 virtual machine instead, on your own PC or rented in the cloud.

Know the trade off with cloud machines. A virtual machine rented from a data center browses from a data center address. Some sites show those visitors a "verify you are human" page or different content. When that happens, stop and read the page from your home Chrome. Do not try to get around the check.

Scroll to compare columns and rows when the table extends beyond the box.

Job Home Chrome research profile Windows 11 sandbox or VM
Read the weekly boards Yes Works, may see more bot checks
Check prices and plans Yes, this is what a US customer sees Second look only
Install a desktop app or extension No Yes
Upload a test file Fake files only Fake files only
Run an AI agent to do the reading Yes, with a separate profile Yes

An AI browser agent can do the reading for you. We used one for this post, and our guide to Claude in Chrome covers what that extension can see and the permission worth reading before you grant it.

A 30 minute weekly routine

  1. Open the weekly pages in your research profile: Nick Launches' last full week, SaaSCity's Live page and Hauntboard's leaderboard. Glance at twelve.tools and DeepLaunch's newest additions.
  2. Skip the Featured, Spotlight and Sponsored rows unless one matches a problem you have.
  3. Filter by your problem and ignore rank. Search the board for the job you need done, such as "invoice", "inspection" or "receptionist".
  4. Open each candidate's own site and scroll to the bottom. Look for a pricing page, a privacy policy, terms, a company name and a way to reach a person. Note whether the site loads at all.
  5. Check where your data goes. For a tool that claims files never leave the browser, open Chrome DevTools (F12), choose the Network tab, process a fake file and look for a request that carries a file about that size.
  6. Look for the same product on other boards. A repeat means the maker is promoting it. Only a returning visitor or a paying customer means demand.
  7. Try it with fake data, in the research profile or the sandbox, and decide within a week. Cancel the trial the same day if it does not fit.

The kit below has this routine as a checklist, a scoring sheet, the vetting questions and the listing price table, so a staff member can run it without reading this post.

Download the kit

  • Launch board scouting kit (.md): the weekly routine, a research profile and Windows Sandbox setup, the vetting checklist, a scoring sheet with blanks, the seller's price table as of November 3, 2026 and red flags.

Related reading

Fact-check notes and sources

All pages below were read in Chrome on a home broadband connection on November 3, 2026, between about 18:20 and 18:50 UTC. Ranks, votes, points and prices on these boards change daily.

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