Law firm sites carry a layer of compliance no other vertical does. State bar advertising rules govern what you can and can't say. "Specialist" is a reserved word in most states. "Guaranteed results" is forbidden in all of them. "Best lawyer in Dallas" is an ethics complaint waiting to happen. This audit flags both the structural SEO gaps (Attorney schema, practice areas, LegalService markup, bar credentials) AND the language patterns likely to trigger a state bar advertising-rule review. Read the walkthrough · Claims + attribution signals · Testimonial handling · Adjacent medical vertical.