Paste a single AI response about your category. The worksheet counts how often your brand vs. each competitor appears, where in the response the first mention lands, and what percentage of named-brand mentions belong to you. Run it across 10-25 responses from the Prompt Pack to get a real SOV picture.
Brand + competitors matching is case-insensitive, whole-word. One brand/competitor per line, OR comma-separated. Add common aliases (e.g. "Acme Corp, acme, acme.com").