"Roofer near me" is a different query than "roofer twin falls." Near-me queries weight proximity more than any other factor. This tool logs your rank at 0mi, 1mi, 3mi, 5mi, and 10mi distance bands and shows the proximity-decay curve — telling you exactly where you fall out of the pack.
Read the story behind this tool: Why "near me" queries deserve their own rank-tracking workflow →
Open Google Maps at the center point, search the query, note rank. Then recenter 1mi, 3mi, 5mi, 10mi away (use different Map coordinates or physically-open maps in a different city). Record rank at each band (use blank or 0 for "not in top 20").