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Local Schema Validity Audit

Generic validators check syntax; this audit checks the rules Google applies to local business markup: self-serving stars, hours format, placeholder contact data, address and coordinate sanity, and whether the phone in the JSON-LD matches the one visitors see.

Context and background

Read the story behind this tool: Why Local Schema Validity Audit exists.

Related: Schema.org / JSON-LD Validator / NAP Consistency Checker / Schema Fix Bundle

Paste the page that carries the business markup, usually the home page or the contact page. The audit reads every JSON-LD block on it.

Used only to decide whether a rated business node is the site's own brand (self-serving) or a third party the page reviews.