Competitive checklist
Open up to 5 competitor profiles side-by-side and tick each signal they have. The worksheet + AI brief below helps you translate gaps into a competitive action plan.
Competitor URLs (one per line, up to 5)
Signals to score (tick every one you\'ve already mastered)
Primary category exact
Apple categories differ from Google — pick the one that matches Apple Maps taxonomy.
Business name clean (no keyword stuffing)
Apple penalizes keyword stuffing harder than Google.
Logo uploaded (square, ≥ 512px)
Shows in Apple Maps pin card.
Hero image (landscape, ≥ 1200px)
Shows in the place card carousel.
Hours accurate + holiday hours
Apple Maps pulls these into Siri answers.
Phone + website + email verified
All three feed Siri responses.
Showcase promotions active
Apple's version of GBP Posts — drives place-card clicks.
Action items configured
Order, Menu, Reserve, Gift Card buttons — each triggers a native iOS handoff.
Menu uploaded (for food businesses)
Apple Maps displays this inline — strong conversion signal.
Reservations integration (OpenTable / Resy)
Enables one-tap booking from Apple Maps.
Photos ≥ 10 (recent)
Apple Maps rotates these in the carousel.
Indoor Maps (if applicable)
Large venues — Apple supports indoor floor plans.
Apple Pay + Express Menu enabled
Native iOS checkout where applicable.
Attributes: accessibility, takeout, Wi-Fi
Fill every attribute — they power filter searches in Apple Maps.
Parking / curbside / drive-thru attributes
Newer Apple Maps attributes that feed filter searches.
Tipping enabled (where applicable)
Apple Pay Tipping shows for restaurants, salons, trades that opt in.
Business description 40-300 chars
Appears below hero on place card. Mirror your GBP description for consistency.
Siri-ready FAQ on your website
Siri reads from your website + Apple Maps. Q&A patterns ("Do you accept walk-ins?") surface in voice answers.
Accept reviews from Apple Maps users
Apple Maps now shows Yelp + TripAdvisor reviews inline. Yelp integration is automatic.
Look Around imagery accurate (if in city)
Apple's ground-level imagery. Request updates via Business Connect if your storefront changed.
Apple Search Ads Maps placement (optional)
Paid placement within Apple Maps search. Opt-in test for higher-ticket categories.
Gift cards enabled (Apple Wallet)
For retail + restaurants. Apple Wallet integration reduces purchase friction.
Appointment slots visible (services)
For trades, dental, medical, salons — Apple pulls from your booking platform.
Business Connect updates monthly
Apple deprioritizes profiles untouched for 6+ months. Make one meaningful edit per month.
Build research worksheet + AI brief