# Every Data Broker Opt-Out URL, Ranked By Impact

One list, ordered so that the thing at the top removes you from the most places for the least
work. Work down it and stop whenever the remaining entries stop being worth your evening.

Version 1.0, 2026-08-22. Every URL below was requested directly, then through two independent
network routes, then in a real browser, and the status column says what actually happened.
Free to copy, fork and reuse. Attribution appreciated, not required.
Source article: https://jwatte.com/blog/delete-yourself-from-data-brokers/

**Run `check-optout-links.mjs` against this file every few months.** These links rot, and three
of the ones the companies filed with their regulator point at domains that do not exist.

---

## How the ranking works

Impact here means **how many places one action removes you from**, which is not the same as how
well known the company is.

| Tier | What it is | Why it is ranked here |
|---|---|---|
| 0 | One action, hundreds of companies | Nothing else comes close |
| 1 | Upstream wholesalers | They refill the retail sites, so removals below do not stick without these |
| 2 | Retail operators, most domains first | One request clears up to 22 sites |
| 3 | Single-site operators | One request, one site |
| 4 | Not registered anywhere | Direct request, then a regulator complaint |

**Do tier 0 first, tier 1 second.** Almost everyone does this backwards, starts at tier 2 with
whichever site they found themselves on, and gives up around the fifth form while the wholesalers
that feed all of them are untouched.

---

## Tier 0: one action, hundreds of companies

### 1. California DROP, if you are a California resident

**https://consumer.drop.privacy.ca.gov**

One verified request reaches every data broker registered with the state, which is **603
companies** as of the 2026 registry. Name, date of birth and ZIP code. No account, no document
upload, no photo of your identification. The state says the whole thing takes under ten minutes.

Brokers have been legally required to process these since **1 August 2026**, must check the
platform at least every 45 days, and must **keep** deleting your information every 45 days
afterwards rather than once. Status lookup is at **https://consumer.drop.privacy.ca.gov/dropstatus**
and you will need the DROP ID you get on submission, which has no self-service recovery. Save it.

This is the single highest-impact action in this entire document and it is free.

### 2. Global Privacy Control, everyone, one minute

Turn it on in your browser once. **Eleven states legally require companies to honour a universal
opt-out signal**, and this is the mechanism. Every site you visit then receives an opt-out with
no form to fill in. Colorado is the only state that maintains an official list of recognised
signals and Global Privacy Control is the only entry on it.

One minute, no account, works forever, and almost nobody does it.

### 3. Prescreened credit and insurance offers

**https://www.optoutprescreen.com**

One action covers **four** consumer reporting companies, not the three people expect: Equifax,
Experian, TransUnion and **Innovis**, which is the one nobody names. Five years can be completed
online; permanent requires printing and mailing a signed form. Date of birth and Social Security
number are optional fields.

Note: the site refuses non-browser clients, so open it normally.

### 4. Direct mail

**DMAchoice**, run by the Association of National Advertisers. **$8 online or $9 by post, for a
ten-year registration.** Requires creating an account. The FTC's own consumer page still quotes
the old $6 and $7 prices.

It does **not** cover transactional mail, prescreened credit offers, political mail, or anything
addressed to "current resident".

---

## Tier 1: the wholesalers, where removal actually sticks

The retail sites in tier 2 buy from these. Clear tier 2 and skip tier 1 and the retail sites
refill from the same suppliers within a couple of quarters.

**Two distinctions to get right before you start.** Most of these offer *suppression*, meaning
they stop using your record for marketing while keeping it. That is not deletion. Ask for
deletion explicitly, in writing, and ask them to state which one they actually performed. And
where a company acts as a consumer reporting agency, you have stronger federal rights, a free
file disclosure and a dispute right, that apply only to that slice of the business.

| Company | Ask for | Notes |
|---|---|---|
| **LexisNexis Risk Solutions** | Consumer opt-out AND the separate FCRA file disclosure | Registered in California twice. Both entries disclose selling to the federal government and to law enforcement outside a subpoena. Its opt-out form asks for a full Social Security number and a document upload, which is the highest price on this list |
| **Acxiom** | Marketing suppression, and a separate deletion request | One of the oldest and widest marketing files |
| **Epsilon** | Marketing suppression | |
| **Experian Marketing Services** | Marketing suppression | Separate from your credit file. Doing one does not do the other |
| **Equifax** | Credit file, and separately **The Work Number** | The Work Number offers only view, freeze, dispute and salary key. **There is no deletion** and no way to stop an employer reporting |
| **TransUnion** | Opt-out | Registered many times under subsidiary names including Neustar and iovation |
| **LiveRamp** | Identity-graph opt-out | It will suggest an opt-out instead of deletion. That is a real technical argument, and it is also not what you asked for |
| **Infutor**, now **InfutorData** under ActiveProspect | Suppression | The name changed; older guides send you to the wrong company |
| **AtData** | Suppression | Email-centric |
| **CoreLogic**, now trading as **Cotality** | Access and deletion | Its own privacy policy links the portal twice with dead anchors. Expect friction |
| **Verisk** | DriverFacts report, then deletion | **Not in the California registry, so DROP does not reach it.** Its consumer portal states it no longer receives driving-behaviour data from automakers, with stop dates of 18 March 2024 for GM and 9 April 2024 for Honda and Hyundai |
| **Thomson Reuters CLEAR** | Suppression | **Not open to the general public.** Limited to judges, public officials and law enforcement |

---

## Tier 2: retail operators, ranked by how many sites one request clears

Generated from the California data broker registry, 2026 filing, read 22 August 2026. The URL
column is **the address each company filed with its regulator**. The status column is measured.

**Read "browser only" as: the page is fine, open it in your browser.** It is not a dead link. It
means the company refuses anything that is not a person clicking, and the people-search firms are
the most aggressive about this of anyone in the registry.

The refusal-rate column is each company's own reported share of opt-out requests it declined,
from the same filing. A high number there is a policy, not a verdict on your request. **Resubmit,
and escalate to the regulator if it is refused twice.**

| # | Sites cleared | Company | Opt-out URL | Link status | Refusal rate |
|---|---|---|---|---|---|
| 1 | **22** | Intelius, LLC | https://www.intelius.com/privacy-center | browser only | 0.0% |
| 2 | **13** | BeenVerified, LLC and its subsidiaries and affiliates | https://www.beenverified.com/svc/optout/search/comprehensive_optouts | browser only | 16.9% |
| 3 | **13** | InfoPay, Inc | https://www.infopay.com/privacy | loads | 20.4% |
| 4 | **10** | Mississippi Tornado Alley, LLC | https://www.advancedbackgroundchecks.com/privacy | loads | 17.2% |
| 5 | **8** | TruthFinder, LLC | https://www.truthfinder.com/privacy-center/ | browser only | 0.0% |
| 6 | **6** | Spokeo, Inc. | https://www.spokeo.com/privacy-policy | loads | 0.3% |
| 7 | **4** | Instant Checkmate LLC | https://www.instantcheckmate.com/privacy-center | browser only | 0.0% |
| 8 | **4** | Private Records LLC | https://www.privaterecords.net | loads | 0.0% |
| 9 | **4** | Truth Now LLC | https://checksecrets.com | loads | 0.0% |
| 10 | **3** | Enformion, LLC | https://www.enformion.com/privacy-policy/ | loads | 15.5% |
| 11 | **3** | Infomatics LLC | https://privatereports.com | loads | 0.0% |
| 12 | **3** | Intermedia Ventures, LLC | https://staterecords.org/optout | loads | 90.8% |
| 13 | **2** | Digital Safety Products, LLC | https://www.spyfly.com/help-center/privacy | browser only | 37.5% |
| 14 | **2** | Globicom Inc | https://recordsfinder.com/optout/ | loads | 98.4% |
| 15 | **2** | Peoplefinders, LLC | https://www.peoplefinders.com/about/privacy | loads | 8.7% |
| 16 | **2** | Scalable Commerce LLC | https://www.kidslivesafe.com/help-center/privacy | loads | 36.9% |
| 17 | **2** | The People Searchers LLC | http://peopesearcher.cm | DEAD LINK | 0.0% |
| 18 | **2** | We Inform LLC | https://www.weinform.org | loads | 0.0% |
| 19 | **1** | CHECKPEOPLE, LLC | https://checkpeople.com/privacy-rights | loads | 1.7% |
| 20 | **1** | Civil Data Research, LLC | https://www.searchpublicrecords.com/help-center/privacy | loads | 35.6% |
| 21 | **1** | Family Tree Now, LLC | https://www.familytreenow.com/privacy | browser only | 24.8% |
| 22 | **1** | Free Data Services, LLC | https://www.truepeoplesearch.com/privacy | browser only | 28.7% |
| 23 | **1** | FREEPEOPLESEARCH.COM, LLC | https://freepeoplesearch.com/privacy-rights/ | browser only | 0.8% |
| 24 | **1** | Information Data Resources, LLC | https://www.publicinfoservices.com/help-center/privacy | loads | 31.1% |
| 25 | **1** | National Data Analytics, LLC | https://publicdatacheck.com | loads | 28.0% |
| 26 | **1** | NumLookup LLC. | https://www.numlookup.com/privacy-policy | loads | 0.0% |
| 27 | **1** | Nuwber Inc | https://nuwber.com/policy | browser only | - |
| 28 | **1** | People Data Labs | https://privacy.peopledatalabs.com/policies?name=privacy-policy | loads | 0.0% |
| 29 | **1** | PeoplefindersDaaS | https://www.peoplefindersdaas.com | DEAD LINK | 0.0% |
| 30 | **1** | Peoplewhiz, Inc | https://www.peoplewhiz.com | browser only | 0.0% |
| 31 | **1** | PublicRecordCom, LLC | https://publicrecord.com/privacy-rights/ | loads | 0.0% |
| 32 | **1** | Spy Labs AdCo, LLC | https://spydialer.com/privacy.aspx | loads | - |
| 33 | **1** | Truthed, Inc | https://www.truthed.com/optout | browser only | - |
| 34 | **1** | UNMASK, LLC | https://unmask.com/privacy-rights/ | browser only | 1.0% |
| 35 | **1** | USPeopleSearch.com, LLC | https://uspeoplesearch.com/privacy-rights/ | browser only | 0.0% |
| 36 | **1** | Whitepages, Inc | https://www.whitepages.com/privacy | loads | 2.8% |

---

## Tier 3 and the long tail

Everything in the table above with a single site is tier 3. One request, one site, same process.

Work them in the order they appear, because the table is already sorted by impact, and stop when
the effort stops feeling worth it. There is no prize for finishing.

---

## Tier 4: the ones not registered anywhere

Checked against the California registry on 22 August 2026, these appear under no registrant and
several were failing to serve at all:

`radaris.com`, `voterrecords.com`, `officialusa.com`, `idtrue.com`, `veripages.com`,
`cocofinder.com`, `clustrmaps.com`, `rehold.com`

For these there is no regulator-filed address to use, and a one-stop deletion cannot reach a
company that is not in the system. The route is a direct request to whatever contact the site
offers, then a complaint to your state Attorney General.

Two specifics worth knowing. **Radaris** names no legal entity and gives no postal address, and
tells visitors that federal law does not require deletion of publicly available information. That
is true as far as it goes and misleading by omission, because California's Delete Act reaches
exactly that data and Radaris has not registered under it. Failure to register carries $200 per
day. And **CocoFinder's** removal page loads fine while routing its only removal path to a Google
Form that Google has taken down. If you hit a dead end like that, screenshot it, because it is the
strongest exhibit a regulator complaint can have.

---

## The three filed addresses that do not exist

Verified by DNS lookup against a public resolver on 22 August 2026. Each returns NXDOMAIN while
the company's real domain, one character away, resolves normally.

| Registered company | What it filed | What actually exists |
|---|---|---|
| The People Searchers LLC | `http://peopesearcher.cm` | `peoplesearcher.com` |
| Predactiv | `https://www.predactiv.cm` | `predactiv.com` |
| R.L. Polk & Co. | `https://www.mobiityglobal.com` | `mobilityglobal.com` |

Two of those are `.cm` where the company meant `.com`. Go to the working domain and look for the
privacy or do-not-sell link in the footer.

---

## Other states worth a look, wherever you live

**Oregon publishes each broker's actual opt-out contact details**, which no other state does. The
registry is at
**https://dfr.oregon.gov/business/licensing/data-broker-registry/pages/index.aspx**
and the opt-out listing, with buttons for a "Data Broker Opt Out Methods" report and a "Data Broker
Data Collected" report, is at
**https://www4.cbs.state.or.us/exs/all/mylicsearch/index.cfm?fuseaction=main.show_main&group_id=20&profession_id=28&profession_sub_id=28000**

Both pages load. The reports themselves are download buttons on that second page rather than
static file URLs, which is why nobody ever links them directly, and it is why you have to go and
click rather than being handed a link here. Oregon requires every registrant to describe, in under
600 characters, every method a consumer can use to opt out, and then publishes it. Nothing stops a
non-Oregonian reading it.

Other registries: **Texas** at 424 registered brokers under Chapter 510 of the Business and
Commerce Code, **Vermont** at 283, and **California** at 603. Only California offers a one-stop
deletion.

---

## Keeping this current

```bash
node check-optout-links.mjs data-broker-optout-urls-ranked.md
```

That script is in the same downloads folder. It reads every URL out of this file, checks which
ones still answer, and separates genuinely dead links from pages that simply refuse automated
clients. Run it quarterly. A tracker full of dead links is worse than no tracker, because it looks
finished.

---

Companion files at https://jwatte.com/downloads/

* `data-broker-removal-tracker.md` : the tracker with the recheck loop and the state-by-state rights
* `data-removal-agent-kit.md` : running the whole thing as a small agent fleet
* `reputation-and-reviews-kit.md` : the business-facing version
* `check-optout-links.mjs` : the link checker

Written by J.A. Watte. https://jwatte.com